Andrea Kenney - KELLER WILLIAMS REALTY / Metropolitan



Posted by Andrea Kenney on 1/8/2018

Sellers who are eager to attract serious buyers and maximize the value of their home often utilize home staging as a way to leave a good impression.

Homes that are skillfully staged look better in photos online, creating more leads, showings, and ultimately, offers. Furthermore, prospective buyers want to be able to envision themselves living in a home. Staging makes it easier for them to understand what it would look like and how spacious it will feel once it has been furnished.

Home staging by the numbers

You donít, however, have to take my word for it. The National Association of Realtors (NAR) releases an annual report which collects and analyzes survey data from nearly 2,000 agents regarding their experience with home staging.

In their findings, they note that 62 percent of agents agree that staging a home lessens the time the property is for sale. Furthermore, 77 percent of agents said home staging makes it easier to visualize living in a home that would otherwise be empty.

Which rooms should be staged?

Staging an entire home takes an enormous amount of time and money. One way to simplify the process is to stage a select few rooms. In the NARís study, they asked agents which rooms they typically staged when selling a home. The results:

  • 83% Living Room

  • 76% Kitchen

  • 69% Master Bedroom

  • 66% Dining Room

  • 53% Bathroom

  • 31% Yard Space

  • 25% Childrenís Bedroom

  • 21% Guest Bedroom

From these results, we can ascertain that itís important to stage the main rooms of your home. Lesser used a multi-purpose rooms (like offices and guest rooms) arenít as important to stage.

Can staging your home increase the sale price?

Itís difficult to say with certainty if, and by how much, home staging affects the sale price of a home. However, if staging your home is successful at getting the attention at a greater number of prospective buyers, thereís a good chance youíll be able to go with the highest bidder.

When the NAR asked agents if staging increases the amount buyerís offer on a home, their responses were somewhat mixed.

  • 29% of respondents thought it increases the offer by one to five percent

  • 21% of respondents say it increases the offer by six to ten percent

  • 8% said it increases the offer from between eleven to twenty percent

  • 14% said it had no impact on the dollar value of the home

  • 27% were unsure if it had an impact on the dollar value

In general, it would seem that most agents feel that staging a home not only improves a buyerís opinion of a home, but also increases its sale value. If youíre planning on selling in the near future, staging at least part of your home could be something to consider to give your property a competitive edge.





Posted by Andrea Kenney on 6/5/2017

There are basically three types of clutter that tend to emerge in most homes, and it usually gets worse as time goes on.

Homeowners often get so used to their own clutter, that it becomes virtually invisible to them.

That's one of the reasons it can be extremely helpful to work with a real estate agent when preparing your home for sale. Not only can an experienced agent provide an objective point of view, but most agents have a trained eye that can spot unsightly clutter "a mile away"!

There are several reasons household clutter is an issue when trying to stage a home for sale. First of all, it's an eyesore. It makes your home look less inviting to prospect buyers, and, in many cases, in makes rooms look smaller. Clutter also makes it more difficult to keep surfaces and floors clean, which is one of the cardinal rules of effectively staging a home.

Three Types of Clutter to Target

There's a delicate balance between having just enough --or too many -- items on countertops and tables. In most cases, it's too much! You're usually better off "erring on the side of sparseness," rather than the other way around. Unless something serves either a decorative or functional purpose (preferably both), it probably should be stored away in a drawer or cabinet. If it weren't for the fact that buyers typically look in closets when touring a home, then that would be an obvious place to hide clutter. However, that's sure to make a bad impression.

When you think of the word "clutter," what's the first thing that comes to mind? A typical mental image is that of a room crowded with too much furniture. That's a common problem with improperly staged homes, and it's a surefire way to send prospective buyers scurrying -- ones who might have otherwise made an offer. Cluttered rooms look smaller, messy, disorganized, and -- in some cases -- chaotic. None of those characteristics are going to create a good feeling in people's minds, which is a primary objective when showing a home to potential buyers.

The third type of clutter, which is also pretty typical, is wall clutter -- specifically: too many paintings, photos, art prints, posters, wall clocks, and other miscellaneous objects which make the walls look "too busy"! For some home sellers, this can be the most difficult aspect of visual clutter to fix because there's an emotional connection to family photographs, children's drawings, and so on.

If you're torn between what to display and what to hide, your real estate agent can be the best source of objective, unbiased advice. In many cases, "less is more," but it pays to get a professional opinion!





Posted by Andrea Kenney on 6/13/2016

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Donít forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that donít get shown donít get sold. Try to accommodate as many appointments to view your home as possible. In todayís market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Todayís educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.







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